LA-based pop artist SNG creates pop music where effortless hooks, cinematic visuals, and genre-blurring production collide. Seamlessly moving between singing and rapping, he blends nostalgia, high-concept visuals, and fearless storytelling into a world that's equal parts euphoric, vulnerable, and unapologetically bold. As a Southeast Asian and LGBTQ artist, SNG isn't just making pop music - he's building a universe around it.
“SNG had bridged these multifaceted interests into his career,” - “He decided to create his own space in the music world with his latest single.” -Paper Magazine
Rolling Stone premiered his single, "Danger Danger" on their Songs You Need To Know feature. Billboard premiered his “Look At Me” music video and We Found New Music said, "The sonic imprint of the track teeters somewhere between electro-r&b and (tasteful) dubstep influences, complete with an ass clapping bridge that brings the melodrama down to a commercial pop mainstay." SNG has been played on 91.7 WVXU, 88.5 WMUB and enjoyed features on Radio Artifact, OUT, WFNM, Out TV, Voyage LA, and his visual work has been V Magazine.