SNG
T h e f u t u r e o f p o p m u s i c
who tf is sng?
LA-based pop artist SNG creates emotionally charged pop where effortless hooks, cinematic visuals, and genre-blurring production collide. Seamlessly moving between singing and rapping, he blends nostalgia, high-concept visuals, and fearless storytelling into a world that's equal parts euphoric, vulnerable, and unapologetically bold. As a Southeast Asian and LGBTQ artist, SNG isn't just making pop music - he's building a universe around it.
LISTEN TO SNG
From pop-dance dreamscapes, synth-heavy dance anthems of the '80s to ass-clapping bridges, and sensual lyrics, enrich yourself in what makes SNG stand out at the forefront of pop music.
Live @ DTLA
SNG performing his hit track, “maybeidonthinksobutithinksobutidoubit” in Pershing Square at the heart of downtown Los Angeles.
PRESS
DragIsntDangerous
Some of the biggest names in queer entertainment came together for a night of entertainment and pure queer joy to combat recent anti-LGBTQIA+ legislation across the country. SNG was amongst one of the featured performers for the first annual “Drag Isn’t Dangerous” telethon.
THE FUTURE
OF POP MUSIC
ANALYTICS
THE SNG BRAND
minimalism < maximalism
min-ji kim > zegna
Coachella > Austin City Limits
Prada < balmain
Valentino < Thom Browne
Prospex Park > Greg Lauren
Contact
SNG
For press or performance inquiries,
contact Lucas at Smoke Break Management.